GlaxoSmithKline Manages To Make My Cold, Cynical Heart Just A Little Colder.

I want you to remember two things as you watch this video, taken from the 2001 launch of the soon to be mega blockbuster med Advair.

First, the self-described mission of GSK:

 We have a challenging and inspiring mission to improve the quality of human life by enabling people to do more, feel better and live longer.

You'll see as you watch how GSK is focused, laser-like, on nothing but how to improve the quality of human life. Count how many times they mention enabling people to do more, feel better, and live longer versus the number of times Pink Floyd's "Money" plays while GSK executives take the stage.

The second thing I want you to remember is more important. Advair was never indicated as a first line asthma treatment. Never. It was approved only as a go-to med when others don't work. As a matter of fact, GSK specifically applied to the FDA for approval as a first line asthma med and was rejected. You'll see as you watch how GSK made it absolutely clear to their sales force that why it would have been nice to be able to sell Advair as first line therapy, they will just have to do the best they can with the indications they got.

The third thing you can do is help me decide if the opening scene here is freakin' hilarious or disgusting. Part of me wants to laugh out loud until I can't breathe when I see these King Dorkos, part of me wants to puke.

On to the show, courtesy of Mother Jones Magazine and an alert reader, to whom I owe a thank you.


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GlaxoSmithKline Manages To Make My Cold, Cynical Heart Just A Little Colder.
GlaxoSmithKline Manages To Make My Cold, Cynical Heart Just A Little Colder.
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