This Month's Drug Topics Blog Fodder.

The nation's leading trade magazine this month covers the latest in diabetes care:


The caption to the left says, in part:

Erik Chopin (center) winner of Season Three of "The Biggest Loser," recently joined executives from Novo Nordisk, Bayer, and Health Mart in San Diego to announce a new campaign called Health Across America: Pharmacists Partnering in Diabetes Care......

"I've worked with my community pharmacist for years to help manage my diabetes," Choplin said. "I encourage others with diabetes or chronic conditions to engage in healthy conversations with pharmacists"

OK Erik, let's have a healthy conversation.

Now, I don't watch a lot of TV, almost none really, so bear with me here, but I understand "The Biggest Loser" is some sort of televised competition, the object of which is to lose weight. We televise people losing weight in this country, which pretty much explains why my set is never on. Anyway Erik, I see you evidently won the third edition of this show. So....um....how do I say this.....

Are we supposed to be pretending you're not a fatass then? Because you have man-boobies. Total man-boobies. You could lose as much as I weigh and still probably not be the lightest person in that picture.

Which wouldn't be that big a deal except that you are being held up as some sort of example to the diabetics of the world. Maybe the new diabetes treatment paradigm involves just making the patient feel good about their body as opposed to getting them to do something to help themselves. Preserve self esteem over necrotic foot tissue.

You gotta hand it to the corporate stooges in that pic though. Look how they're soldering on like their little PR stunt isn't being made a mockery of. "Yes, the beached whale here among us is a prime example of the commitment Erik and Norvo Nordisk share to being in control of your health."

Put down the Ho-Ho Erik, or give back the endorsement money. That's my healthy advice to you.

You're Welcome.
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This Month's Drug Topics Blog Fodder.
This Month's Drug Topics Blog Fodder.
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